After their recent appearance on Dragons’ Den, Aerodrums founders Yann Morvan and Richard Lee feel that the show’s investors didn’t quite understand the potential value of their rad little product and company.
Combining Lee’s love of drumming with Morvan’s real-time motion tracking tech know-how, the two created Aerodrums to allow drummers to “air drum” for real. What this means to a percussionist is suddenly having the ability to practice or perform virtually anywhere. Even silently, as to not disturb those in their apartment building or other surroundings.
Although impressed by the pair’s computer and high-speed camera wizardry, the Dragons’ Den crew were not entirely sold on the idea of supporting it.
“Looking back we were not really able to make them understand the size of the market. It is true that musical instruments are not something everyone is interested in, there are a lot of people out there who don’t play music and even less who play drums. But that doesn’t mean it’s a tiny market. We felt their valuation of the company was completely wrong.” – Yann Morvan
In the end, an offer was indeed made to the Aerodrums team. How did it all pan out? Read this article from The Guardian for all the details!
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